July, 2026 - Dekorai
27/07/2026

Will Artificial Intelligence replace designers? The right question is different.

Artificial intelligence will not replace interior designers, but it will transform their profession by automating repetitive tasks and accelerating operational processes. True human value will lie in empathy, strategy, a deep understanding of the client, and the ability to transform complex needs into memorable experiences, elevating design to a more strategic level.
27/07/2026

What consumers expect from furniture retail in 2026 and beyond: the new era of the shopping experience

The furniture retail industry is entering a phase where success will no longer depend solely on catalog size or discounts. Consumers expect personalized, immersive, and conversational experiences that reduce uncertainty before they buy. Artificial intelligence presents an extraordinary opportunity to meet these expectations, helping people build better homes.
27/07/2026

Home psychology: how interior design influences our emotions, well-being, and productivity

Interior design transcends aesthetics, directly influencing our emotions, well-being, and productivity. Disciplines such as neuroarchitecture and environmental psychology demonstrate that elements like light, color, and furniture arrangement generate physiological and psychological responses. Today, Artificial Intelligence is accelerating this transformation, enabling the design of healthier homes.
09/07/2026

Why buying furniture will remain an emotional experience in the age of Artificial Intelligence

People don't buy furniture. They buy the life they imagine living. When someone buys a sofa, they rarely think only about its frame or materials. They imagine […]
09/07/2026

Decoration ceased to be merely aesthetic and became a form of identity.

Home is no longer just a place to live. Today, it has become an extension of our identity. We no longer follow trends: we seek spaces that reflect who we are, our memories, and our values. Artificial Intelligence is democratizing this transformation, allowing us to create authentic and deeply personal homes. Because good design doesn't just look good, it feels like home.
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